Perhaps the best know of all the reindeer is Rudolph - the red nosed reindeer. Rudolph was the creation of Robert May, an advertising writer for the Montgomery Ward department store in Chicago.
May, who was very imaginative, wanted to create a booklet to give to parents who shopped at Montgomery Ward and with the help of Denver Gillen, a friend who had artistic skills, they created a booklet about Rudolph the red nosed reindeer. The story of how Rudolph lit the way through the fog to help Santa Claus deliver his toys was distributed for several years, with millions of booklets distributed at Montgomery Wards stores over the years.
In 1947 the story of Rudolph the red nosed reindeer was put to music by a friend of Robert Mays by the name of Johnny Marks. It was recorded and sung by Gene Autry a famous TV star and sold millions of copies of the song. Rudolph has had his own TV shows and movies and continues to grow in popularity with every passing year.